As the demand for top talent continues to grow, it is becoming more important for recruiters to implement a creative marketing approach to protect the health of their institution. Creative marketing allows recruiters to actively attract top talent by inspiring candidates, including those who aren’t actively looking for new positions, about the possibility of working for your organization. By using creative marketing, recruiters are enabling candidates to identify with your organization, creating a sense of community and motivating candidates to move forward.
Enable Candidates to Identify with Your Organization
Creative marketing materials enable you to communicate your company’s brand and culture. By transparently expressing who you are and what you stand for, you give potential candidates a chance to connect with you. Through your marketing materials, you can show potential new hires that you understand their needs and worries, such as job pathing, work-life balance and salary.
By showcasing your values, candidates that share your values will identify with you and be able to envision what it might be like to work alongside you. Thus, with marketing, you begin the formation of a hopefully long-lasting working relationship.
Create a Sense of Community
People like to feel a sense of community in their workplace and it is proven that community at work leads to more productivity on the job. Producing creative materials across marketing channels allows you to share your common goals and interests with the candidates you want to hire. By including potential applicants in your community, you will allow them to see how they can be part of your team and how they will be valued. Give them opportunities to share with you, just as much as you share with them. This will build your relationship and heighten their consideration of your institution.
Motivate Candidates to Move Forward
By using creative marketing materials to recruit, you will no longer have to passively wait for candidates to apply. You are preemptively inviting strong candidates to join you and you’re telling them exactly how to do that. By being present across all channels, you reach every type of target where they are. Whether it be inviting applicants to an open house or to apply straight away, you are making it easy for them to engage with you. The easier it is for them, the more helpful you are to them and the faster they will take that step to apply to open positions or attend a hiring event.
Enjoy a Boost in Applications
Creative marketing should be in every recruiter’s tool kit. Candidates have the advantage these days of being in high supply, so it’s up to recruiters to attract them. If you can create a strong brand and channel it to candidates creatively, you can enjoy high levels of applications consistently. Need help with your creative marketing strategy? Get in touch with us at sayhello@katondirect.