Enable Candidates to Identify with Your Organization
Creative marketing materials enable you to communicate your company’s brand and culture. By transparently expressing who you are and what you stand for, you give potential candidates a chance to connect with you. Through your marketing materials, you can show potential new hires that you understand their needs and worries, such as job pathing, work-life balance and salary.
By showcasing your values, candidates that share your values will identify with you and be able to envision what it might be like to work alongside you. Thus, with marketing, you begin the formation of a hopefully long-lasting working relationship.