Fill Your Talent Pipeline

Build Your Talent Pipeline

Katon Direct makes building a talent pipeline easy with strategic recruitment marketing campaigns that target doctors, nurses and other healthcare professionals.

Follow Sandra’s candidate journey to see how a recruitment marketing campaign helped her find a new healthcare organization as she turned from a passive candidate to an active candidate.

Passive Candidate

Interest Level 0%

Sandra sees your ad when she is reading the news during her lunch break. She ignores it

Interest Level 10%

Sandra’s manager mandates that she work an extra shift. She texts her husband that she will be home late again, looks at Facebook and clicks on your ad.

Interest Level 30%

Sandra is sipping her morning coffee when she sees a letter on her counter from a local hospital looking for new healthcare professionals. She starts thinking seriously about making a change.

Interest Level 67%

Sandra answers a call from a talent sourcer on behalf of your organization telling her about a new and exciting open position. She can see herself working at your hospital. For the first time in a long, she starts to feel excited.

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