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Build Your Talent Pipeline

Katon Direct makes building a talent pipeline easy with strategic recruitment marketing campaigns that target doctors, nurses and other healthcare professionals.
Talent Pipeline

Meet Sandra

  • 12+ years critical care experience
  • 7+ years management experience
  • Employed by a local competitor for 5+ years
  • Respected by physician and nursing staff
  • Satisfied with her current employer

Follow Sandra’s candidate journey to see how a recruitment marketing campaign helped her find a new healthcare organization as she turned from a passive candidate to an active candidate.

Passive Candidate

Interest Level 0%

Sandra sees your ad when she is reading the news during her lunch break. She ignores it

Interest Level 10%

Sandra’s manager mandates that she work an extra shift. She texts her husband that she will be home late again, looks at Facebook and clicks on your ad.

Interest Level 30%

Sandra is sipping her morning coffee when she sees a letter on her counter from a local hospital looking for new healthcare professionals. She starts thinking seriously about making a change.

Interest Level 67%

Sandra answers a call from a talent sourcer on behalf of your organization telling her about a new and exciting open position. She can see herself working at your hospital. For the first time in a long, she starts to feel excited.

Looking For Talent Sourcing Support?

Active Candidate

Interest Level 97%

Sandra is an active candidate. She decides to start her job search and she starts by applying to your organization.

Get your Job Posting across Job Boards

And it doesn’t stop there.

Many other qualified passive candidates entered this healthcare
organization’s talent pipeline.

Get started today

300+ Clients trust Katon Direct

Williamson Medical Center Partners With Katon Direct To Hire 18 Highly Qualified Physicians
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A Recruiters Guide to Marketing: Nurture

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A Recruiters Guide to Marketing: Engage

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A Recruiters Guide to Marketing: Inspire

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Why Healthcare Recruiters Need Marketing

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Why Healthcare Recruiters Need Marketing

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