Multi-Strategy Campaign Builds Awareness and Drives Attendance in Southern California

An established healthcare system with multiple hospital facilities located throughout Southern California had only two weeks to go before a hiring event, and needed to execute a wide-reaching promotion effort…fast! The client partnered with Katon Direct to use a focused direct media approach for contacting local, qualified RNs, and driving registrations for the job fair.

Katon Solution:

A multi-strategy campaign was launched to increase awareness and drive attendance Direct Media methods utilized to reach the target audience included:
  • Customized eRecruit email blasts
  • Customized Direct Recruit mailers
  • Personalized URL site where candidates could easily register for the event and access additional event information


  • 1,000+ hits on the URL site
  • 160+ registration forms were completed on the site
  • Attendance expectations were exceeded