An established healthcare system with multiple hospital facilities located throughout Southern California had only two weeks to go before a hiring event, and needed to execute a wide-reaching promotion effort…fast! The client partnered with Katon Direct to use a focused direct media approach for contacting local, qualified RNs, and driving registrations for the job fair.
Katon Solution:A multi-strategy campaign was launched to increase awareness and drive attendance Direct Media methods utilized to reach the target audience included:
- Customized eRecruit email blasts
- Customized Direct Recruit mailers
- Personalized URL site where candidates could easily register for the event and access additional event information
- 1,000+ hits on the URL site
- 160+ registration forms were completed on the site
- Attendance expectations were exceeded