An acute care academic medical center in a semi-rural location needed to quickly fill
critical nursing positions to care for an influx of patients with COVID-19.
The talent acquisition team at the medical center traditionally hired experienced candidates by promoting and hosting onsite hiring events, but concern over compromising attendees’ safety eliminated that option. When the pandemic-induced hiring freeze lifted, the talent acquisition team felt motivated to find an alternative solution.
- Event promotion to thousands of RNs: Using a data-centric approach, Katon Direct attracted highly qualified candidates with cross-channel communications that sparked interest in employment through live calls, personalized emails, and search advertisements that drove candidates to employer-branded registration pages.
- Easy-to-use virtual technology: Recruiters simply logged in to Live Recruit, Katon Direct’s virtual hiring event platform, to screen candidates on easy-to-use chat and video conference technology, obtain resumes, and schedule follow-up meetings with hiring managers.
- Dedicated account management team: The dedicated account management team at Katon Direct, known for their white-glove service, provided ongoing support for any urgent requests, scheduled regular check-ins to understand changes in hiring needs, and hosted educational consultative sessions about recruitment and technology best practices