Katon Direct, the leading provider of specialized micro-marketing solutions for healthcare employers, recently worked with Florida Hospital Tampa to promote an upcoming RN Open House event to their local talent pool. The facility had multiple openings for experienced nurses in ED, Surgical, CVOR, Nursing Management, NICU, and Neuro Interventional specialties. Florida Hospital Tampa’s advertising agency, Bernard Hodes Group, engaged Katon to execute a multi-strategy campaign to generate awareness and drive attendance.
- Live telephone invitations
- Voice broadcast messages
- Personalized direct mailers
- Customized email blasts
- All contact methods directed to a personalized URL (pURL) where candidates could register for the event.
The results exceeded expectations:
- 193 online responses via the pURL landing page
- 130 candidates attended the open house
- 40 RN hires were made by Florida Hospital Tampa