Katon Direct, the leading provider of specialized micro-marketing solutions for healthcare employers, recently worked with Florida Hospital Tampa to promote an upcoming RN Open House event to their local talent pool. The facility had multiple openings for experienced nurses in ED, Surgical, CVOR, Nursing Management, NICU, and Neuro Interventional specialties. Florida Hospital Tampa’s advertising agency, Bernard Hodes Group, engaged Katon to execute a multi-strategy campaign to generate awareness and drive attendance.
- Live telephone invitations
- Voice broadcast messages
- Personalized direct mailers
- Customized email blasts
- All contact methods directed to a personalized URL (pURL) where candidates could register for the event.
The results exceeded expectations:
- 193 online responses via the pURL landing page
- 130 candidates attended the open house
- 40 RN hires were made by Florida Hospital Tampa
If you’d like a free consultation on how you can develop relationships with your local talent pool in order to make hires for current and future openings, please contact us at 914-921-8800.
About Katon Direct
Katon Direct is the foremost provider of specialized micro-marketing solutions that build relationships with niche audiences. Established in 2002, Katon Direct services healthcare companies and ad agencies in more than 40 states, offering a single-source solution for multi-strategy campaigns. A mix of communication strategies and unique solutions assist clients with challenges such as driving qualified candidates to hiring events, targeting 100% of the local talent pool for staff or difficult-to-fill positions, managing inbound responses, and more. They deliver micro-marketing campaigns that result in awareness, feedback, and action. For more information, please visit https://katondirect.com, call 914-921-8800, or follow them on Facebook.
Andrea Couzens Director of Marketing acouzens(at)katondirect(dot)com