STAMFORD, CONNECTICUT (April 7, 2021) – Katon Direct has released a new how-to guide for healthcare recruiters—How to Reduce Time to Hire by Over 37%. The guide outlines their top-performing talent sourcing strategy, the Pipeline Builder℠ Solution, through the success of a campaign with Mount Carmel Health System (Mount Carmel), a large health system in Central Ohio.
Katon Direct implemented the Pipeline Builder℠ Solution at Mount Carmel during the onset of the COVID-19 pandemic, when they were feeling pressured to quickly fill vacant registered nursing positions. Katon Direct’s methodology combines a proprietary candidate database of doctors, nurses, and other healthcare professionals with omni-channel marketing techniques that reach candidates through various platforms. By continuously optimizing marketing materials, the candidate can develop a familiarity with employee-branded materials, further increasing their interest in a potential new position.
“We’ve pretty much mastered this approach to filling a talent pipeline,” stated Anthony Gentile, Managing Partner of Katon Direct. “Because healthcare hiring needs changes rapidly, we’ve needed to evolve year after year to find an all-inclusive solution. After 18 years, we’re proud of what we’ve come up with, and the results prove that it works.”
The implementation of Katon Direct’s Pipeline Builder℠ garnered wildly successful results, allowing Mount Carmel to easily move forward with candidate screening, interviewing, and hiring. The campaign had many successes, the most notable being the reduction in time-to-fill from Mount Carmel’s previous 47-day window to 29 days.
“We were blown away by the results of the Pipeline Builder℠ campaign with Katon Direct, especially during the COVID-19 pandemic,” said Rachel W, Barb, RACR Regional Director of Talent Acquisition at Mount Carmel. “The huge decrease in our time to hire resulted in us quickly filling a number of high-priority positions. We were so thrilled that we decided to extend the campaign for another 6 months.”
Download the free how-to guide to discover if the Pipeline Builder℠ Solution is right for you.
About Katon Direct
Over the last 18 years, Katon Direct has helped healthcare organizations connect with top-quality nurses and physicians. Using data-driven solutions and personalized, omni-channel marketing strategies, Katon Direct empowers healthcare employers with customized recruitment marketing campaigns tailored to their needs. As a result, companies save time, reduce costs, and drive better results. For more information, visit us online at https://www.katondirect.com.