Sky Ridge Medical Center discovers the power of micro marketing and wins big

Sky Ridge Medical Center’s $117M expansion creates huge opportunity and demand for healthcare talent―partners with Katon Direct for top-flight Career Fair. Sky Ridge Medical Center’s multi-million dollar expansion has created additional service capacity for patients―and increased demand for experienced healthcare professionals in the Lone Tree, Colorado market. A JCAHO accredited medical center and recent, multi-year recognition recipient on US News & World Report’s “Best Regional Hospitals” list, Sky Ridge recently hosted a multidisciplinary open house for seasoned healthcare workers sourced via Katon Direct’s micro-marketing platform. Knowing the power of personalized messaging and the value it adds to the employer brand, Sky Ridge HR leaders turned to Katon Direct to target local, experienced healthcare talent―including individualized messaging to more than 10,000 Specialty RNs, Therapists, and Pharmacy professionals via mail, email, and phone in the Denver and Colorado Springs DMAs. All recipients were driven to a personalized event registration page that encouraged in-person attendance. The campaign generated more than 40 event page registrations, and has resulted in 10 hires to date. “Our need for experienced healthcare professionals to join Sky Ridge and support our growth really challenged our Talent Acquisition team to step up and deliver,” said Jim Ritchey, Director of Human Resources. “We partnered with Katon Direct because of their great reputation for helping healthcare employers source and hire the very best talent. The Career Fair was a huge success and we are excited to onboard even more healthcare professionals to our team in the near future.” Interested recruiters and HR professionals can learn more about Katon Direct at: www.katondirect.com, for more information, please contact: Jason Golden Email: jgolden@katondirect.com For more information on careers at Sky Ridge: Linda Watson Director of Marketing & Public Affairs Sky Ridge Medical Center Phone: 720-979-7422 Email: linda.watson@healthonecares.com

About Katon Direct

Katon Direct is the foremost provider of proven micro-marketing solutions specifically designed for the healthcare industry and has the largest healthcare professional database, which includes more than eight million contacts and pertinent information regarding each individual’s career history. The organization’s recruiting and talent-acquisition solutions have helped healthcare facilities fill thousands of industry-specific jobs by providing cost-effective strategies with proven results. Visit www.katondirect.com to learn more.