Challenge
A national veterans organization was in dire need of qualified psychiatrists across 8 rural communities. With over 18.2 million veterans in the United States, the number needing mental health treatment is staggering:
- – 50% of returning veterans need mental health treatment
- – 31% of Vietnam veterans, 10% of Gulf War veterans and 11% of War in Afghanistan veterans suffer from Post-Traumatic Stress Disorder (PTSD)
- – Approximately 20 veterans die by suicide every day
solution
The recruiter partnered with Katon Direct to develop a national recruitment marketing strategy that included:
Creative materials that resonated
Katon Direct merged its ability to write clear and concise copy with a creative design approach to produce important materials that inspired qualified psychiatrists to apply to work for this important cause.
Data that identified candidates in local areas
With access to over 99% of healthcare professionals, Katon Direct pinpointed candidates across rural, suburban and metro locations that were otherwise unavailable to recruiters across the nation.
The ability to connect with candidates across marketing channels
Through direct mailers, telephone conversations, emails and personalized landing pages, candidates were able to express interest in available positions based on the channels that were easiest for them to use.
An analysis of candidate’s interest levels
After communicating with a wide range of psychiatrists, Katon Direct was able to determine their interest levels so that recruiters could personally reach qualified and interested candidates.
Creative materials that resonated
Katon Direct merged its ability to write clear and concise copy with a creative design approach to produce important materials that inspired qualified psychiatrists to apply to work for this important cause.
Data that identified candidates in local areas
With access to over 99% of healthcare professionals, Katon Direct pinpointed candidates across rural, suburban and metro locations that were otherwise unavailable to recruiters across the nation.
The ability to connect with candidates across marketing channels
Through direct mailers, telephone conversations, emails and personalized landing pages, candidates were able to express interest in available positions based on the channels that were easiest for them to use.
An analysis of candidate’s interest levels
After communicating with a wide range of psychiatrists, Katon Direct was able to determine their interest levels so that recruiters could personally reach qualified and interested candidates.
Benefits
- A centralized recruitment initiative that improved hiring nationwide
- Access to an unreachable but more qualified applicant pool
- Unparalleled customer services
- A centralized recruitment initiative that improved hiring nationwide
- Access to an unreachable but more qualified applicant pool
- Unparalleled customer services
testimonial
We are incredibly happy with the number of responses we have received from qualified psychiatrists. Katon Direct offers excellent recruitment marketing services and is a great investment for any recruiter looking to get candidates to apply to their available positions.
National Recruiter
