In the tight race for qualified healthcare talent, recruiters must be proactive about finding and attracting qualified healthcare professionals. Instead of relying on traditional hiring methods or posting on job boards, recruiters should expand their reach to those who may not be actively looking for a new position. Many employed healthcare professionals are busy in their current positions, and while they are interested in new opportunities, they have no time to seek them out. Even to capture the attention of a healthcare professional who is actively looking on job boards for a new position, you need to get your name and story in front of them, repeatedly.
Healthcare recruiters are faced with talent scarcity and tight budget restrictions. They’re fighting an uphill battle and need to employ new strategies to come out ahead. One of these strategies is using data in recruiting. Using data in recruitment efforts can give recruiters a huge advantage.
So, how does data help healthcare recruiters? .
Data Gives You Access
To get your messaging to potential applicants, you need to reach them where they’re at, on whatever channels you can. Data is what makes this access possible. It enables you to tackle your recruitment efforts proactively and precisely by reaching out to qualified healthcare professionals rather than waiting for them to come to you.
Create a target audience by segmenting healthcare professionals by specialty, experience, location and any other factors most in line with the position you are looking to fill. You can then reach your target audience with personally identifiable information (i.e. email address, a phone number or a physical address). If you have more than one identifier, you’ll be able to reach them at multiple touchpoints.
Data Increases Recruitment Efficiency
Data increases recruitment efficiency by enabling you to reach who you want without wasting time doing guesswork or research. With a clean and reliable data set, you’ll be able to build a holistic recruitment strategy using several different touchpoints and execute it quickly over a number of channels. You’ll be able to reach targeted healthcare professionals when and where you want, without worrying that you’re mistakenly reaching out to those who aren’t part of your targeted list.
Instead of buying ad space on webpages and hoping that they are seen by healthcare professionals that meet your exact requirements, you can serve targeted ads to the most qualified healthcare professional. Likewise, instead of sending messages or emails about job posts to a huge, inaccurate and non-segmented list, you can send them to exactly who needs to see them. This speeds up the recruitment process, saving you valuable time.
Data Maximizes Recruitment Spend
Data helps healthcare recruiters reach those they want to quickly while cutting down the time spent finding them. Instead of wasting money serving sweeping advertisements or blanket emails, you can focus your recruitment funds on reaching highly qualified healthcare professionals on your targeted list.
Using data will also keep you from wasting time trying to search for targets or reaching out to those who aren’t qualified. By increasing recruitment efficiency, you can greatly reduce your cost-per-hire.
Clean Databases Are Effective
According to InvespCro, 54 percent of companies believe their biggest roadblock to achieving data-driven marketing success is the lack of data quality and completeness. Companies, like Katon Direct, can help marketers be exact with their reach by providing clean and accurate healthcare professional data.
To fill your candidate pipeline, you will need quality healthcare professional data. Clean and accurate data will allow you to effectively reach healthcare professionals who are interested in and qualified for your open positions so you don’t waste your time on those who are not.
Interested in learning how Katon Direct’s proprietary database of over 8 million healthcare professionals can drive your recruitment efforts? Get in touch with us at firstname.lastname@example.org