Katon Direct Announces the Next Evolution in the Healthcare Candidate Experience

Spring 2018 product updates add virtual chat, marketing automation, and candidate reminders to improve response and lower recruitment costs

Stamford, CT, March 27, 2018 – Katon Direct announced a series of product updates to further solidify its position as the market leader in creating dynamic candidate experiences for healthcare talent.  Updates to Katon’s solutions portfolio are geared towards helping healthcare talent acquisition teams solve their biggest challenge: attracting, engaging, and hiring experienced clinical talent.

The Spring 2018 product enhancements feature:

  • Integrating virtual chat technology into the candidate experience to engage passive talent nationwide.
  • Adding email marketing automation and SMS automatic candidate reminders to improve candidate response, lower recruitment costs and shorten time-to-fill.
  • Employer brand enhancement tools such as creative evaluation/testing and talent pool employer brand surveys

“For over 15 years, Katon Direct has been the leader in healthcare recruitment marketing. Since our founding, we’ve focused on improving the candidate experience with the goal of generating a steady stream of quality clinical applicants for our clients,” stated Richard Kaskel, Managing Partner of Katon Direct. “We’re excited to deliver enhancements to the Katon solutions portfolio which improve the candidate experience and deliver more qualified candidates and solve our clients’ toughest recruiting challenges.”

Katon Direct is a leading innovator in healthcare recruitment marketing. The Katon Direct solutions portfolio includes:

  • OpenPosition: Quickly address immediate hiring needs. Fast set-up and optimized creative templates allow clients to quickly engage experienced healthcare candidates and make hires.
  • OpenHouse: Drive more right-fit talent to hiring events. Now featuring virtual chat technology, OpenHouse allows healthcare clients to pack the house at their recruiting events with qualified, vetted candidates.
  • Recruitment Marketing: Data-driven, recruitment marketing subscription service from Katon Direct helps clients to source, recruit and build a robust talent pipeline to stay ahead of the competition. Featuring live chat, drip marketing, and a dynamic candidate experience, recruitment marketing helps healthcare organizations quickly establish themselves as the employer of choice in any market.

Katon Direct clients will be able to benefit from the updated healthcare solutions portfolio starting in the second quarter of 2018.


About Katon Direct

Over the last 15 years, Katon Direct has helped connect healthcare organizations to highly-experienced clinical professionals, using innovative programs and specialized micro marketing techniques. Katon Direct allows companies to customize campaigns and choose the strategies that will work best for their needs. As a result, companies save time and money while getting even better results. For more information, visit us online at www.katondirect.com.