The owners, busy with treating patients and running a practice, were frustrated with how much time, effort and money it was costing them to find and hire qualified physical therapists.
Over a 6 month period they spent over $5,000 on job board postings that yielded no results and they didn’t have the budget for the approximately $20,000 it would cost to work with a staffing agency or headhunter.
- Local physical therapist data
With access to over 99% of healthcare professionals, Katon Direct identified over 4,000 licensed physical therapists in a 60 minute driving radius of this physical therapy office.
- A customized career webpage
To supplement this small practice’s website, Katon Direct developed a careers webpage where interested candidates could learn about, express interest in and apply to open positions.
- Creative materials that resonated
Katon Direct merged its ability to write clear and concise copy with a creative design approach to provide important materials that inspired qualified physical therapists to join this practice.
- The ability to connect with candidates across marketing channels
Through telephone conversations, emails and digital advertisements, qualified physical therapists learned about and expressed an interest in joining this practice.