A Small Physical Therapy Office Located In A Remote Community Hires 2 Qualified Physical Therapists In Less Than A Month

Challenge

A small physical therapy office, owned and run by two licenced physical therapists, was struggling to find 2 additional physical therapists to join their practice located in a remote California town.

The owners, busy with treating patients and running a practice, were frustrated with how much time, effort and money it was costing them to find and hire qualified physical therapists.

Over a 6 month period they spent over $5,000 on job board postings that yielded no results and they didn’t have the budget for the approximately $20,000 it would cost to work with a staffing agency or headhunter.

solution

By partnering with Katon Direct, this small physical therapy office created a sophisticated recruitment marketing solution that enabled them to actively connect with qualified candidates. Katon Direct implemented a strategic approach that included:

Local physical therapist data
With access to over 99% of healthcare professionals, Katon Direct identified over 4,000 licensed physical therapists in a 60 minute driving radius of this physical therapy office.

A customized career webpage
To supplement this small practice’s website, Katon Direct developed a careers webpage where interested candidates could learn about, express interest in and apply to open positions.

Creative materials that resonated
Katon Direct merged its ability to write clear and concise copy with a creative design approach to provide important materials that inspired qualified physical therapists to join this practice.

The ability to connect with candidates across marketing channels
Through telephone conversations, emails and digital advertisements, qualified physical therapists learned about and expressed an interest in joining this practice.

Benefits

Hired 2 qualified physical therapists within one month
Received a quality list of approximately 20 interested and qualified candidates with 2 weeks
Realized a 50% reduction in the spend per hire over job boards
Spent 87.5% less than what it would have cost to use staffing agencies or headhunters

testimonial

I cannot believe how effective Katon Direct’s recruitment marketing approach was! We were able to fulfill our hiring needs within one month and at a significantly lower cost than what we had been previously spending for job board postings. My only complaint is that I wish I had known about Katon Direct sooner!

Physical Therapy Practice Owner