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A Small Physical Therapy Office Located In A Remote Community Hires 2 Qualified Physical Therapists In Less Than A Month

Challenge

A small physical therapy office, owned and run by two licenced physical therapists, was struggling to find 2 additional physical therapists to join their practice located in a remote California town.

The owners, busy with treating patients and running a practice, were frustrated with how much time, effort and money it was costing them to find and hire qualified physical therapists.

Over a 6 month period they spent over $5,000 on job board postings that yielded no results and they didn’t have the budget for the approximately $20,000 it would cost to work with a staffing agency or headhunter.

solution

By partnering with Katon Direct, this small physical therapy office created a sophisticated recruitment marketing solution that enabled them to actively connect with qualified candidates. Katon Direct implemented a strategic approach that included: 

  • Local physical therapist data
    With access to over 99% of healthcare professionals, Katon Direct identified over 4,000 licensed physical therapists in a 60 minute driving radius of this physical therapy office. 
  • A customized career webpage 
    To supplement this small practice’s website, Katon Direct developed a careers webpage where interested candidates could learn about, express interest in and apply to open positions.
  • Creative materials that resonated
    Katon Direct merged its ability to write clear and concise copy with a creative design approach to provide important materials that inspired qualified physical therapists to join this practice.
  • The ability to connect with candidates across marketing channels
    Through telephone conversations, emails and digital advertisements, qualified physical therapists learned about and expressed an interest in joining this practice.

Benefits

  • Hired 2 qualified physical therapists within one month
  • Received a quality list of approximately 20 interested and qualified candidates with 2 weeks
  • Realized a 50% reduction in the spend per hire over job boards
  • Spent 87.5% less than what it would have cost to use staffing agencies or headhunters
testimonial
We have sent offers to 18 physicians and they have all accepted!
I am beyond thrilled!

We’re here to help

Get in touch with Katon Direct: SayHello@KatonDirect.com

Meet The Team

Anthony Gentile

Managing Partner

Kevin Davis

Managing Partner

Jessica Antonelli

Recruitment Marketing Specialist

Nicole Hayden-Rice

Call Center Manager

Stanley Silkowski

Director of Operations
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