To fill positions with quality talent, recruiters have to find new strategies for job marketing. One of these strategies is employing data to engage new talent. Instead of hoping that new talent will come to job boards, recruiters can now use data to identify the talent they want to attract, proactively connect with that talent and analyze their efforts. These strategies lead to higher rates of applications, a broader talent pool, increased efficiency and a reduction in overall recruitment spend.
A Recruiter’s Guide to Marketing: Engage was written to help recruiters learn the ins and outs of using data to identify and connect with qualified candidates.