Visiting Nurse Health System (VNHS), the largest nonprofit in Georgia providing home healthcare and hospice services, is an organization dedicated to helping people manage their health and recover from illness in the comfort of their own home. Their caregivers provide exceptional one-on-one care, helping their patients achieve the best possible outcomes in their homes.
VNHS had critical needs for Home Health Physical Therapists to provide care in their South Atlanta coverage area. This market has proven challenging to source talent from in the past. They decided to host a dinner/hiring event for Physical Therapists, with the goal of building relationships and generating applicants. In order to create awareness of the event and drive attendance from highly-skilled candidates, they turned to Katon Direct, the leader in healthcare recruitment marketing solutions
Katon Direct designed a personalized recruitment marketing campaign to target qualified Physical Therapists throughout the greater Atlanta area. An event landing page was created to provide event details and capture RSVP information. The goals of the campaign were to:
- Create awareness of the hiring event
- Capture RSVPs from candidates interested in attending
- Build a talent pipeline of qualified candidates
VNHS was very pleased with the event turnout, and they anticipate making 3 hires. Zack Wilson, VNHS Recruiter, said “We knew we had a challenge on our hands to effectively promote this event, especially considering that this has been a difficult market for us to source from. That’s why we engaged Katon Direct. They have been a trusted partner vendor of ours, and we knew they would help us make the event a great success.”