The same old techniques of untargeted ads and job board postings don’t really produce results. We have a better way to reach top talent.
OpenPosition is a fully managed recruitment marketing campaign to drive quality candidates to open clinical positions.
How does it work?
We find targets in the Katonbase™
First, we identify targets in The Katonbase™. The Katonbase™ is the most sophisticated database of healthcare talent in the US. Built over 15 years, we have detailed records on 8 million US healthcare employees.
We target the right candidates with marketing over the next 90 days
We use sophisticated digital marketing techniques to deliver ads to the targeted audience. We send personalized emails and personalized postcards. And finally, we pick up the phone and call the candidates.
Candidates are driven to Personalized Landing Pages
Now when they respond, we want them to feel special. Our landing pages are personalized and branded for your organization. On the landing page, we capture additional information for you to qualify before the application. All driving higher conversion rates to interest.
We measure and adjust, measure and adjust, measure and adjust…
Recruitment marketing requires testing and measuring and adjusting. Our account managers, who have deep expertise in recruitment marketing, will choose the marketing campaign tactics and mix, and adjust based on response rates and conversions. Our analytics team uses sophisticated analytics to support account manager decisions and provide feedback to client.
Interested candidates are delivered through your KatonPortal™ and CandidateStream™
We can deliver candidate leads to you in a variety of ways. Candidate Stream™ is a visual listing of all candidates. You can even email them directly. Candidate Notifications are real-time email alerts that you will receive when a candidate who has targeted experience in practice area responds. The KatonPortal™ also allows the user to download a candidate detail spreadsheet or import to your ATS or CRM.
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