Pretty Mature Hispanic Female Doctor Holds Patient Chart In Medical Staff Meeting. Diverse Medical Professionals Are Seated At A Table Behind Her.

Lake Pointe Medical Center connects with qualified candidates

Client Situation:
Lake Pointe Medical Center, a Tenet facility in Rowlett, TX is a premier hospital that provides quality medical and surgical services to East Texas and other Dallas communities. Lake Point Medical center hosted an open house event to recruit talent for their emergency services in two Texas communities, Wylie and Forney. They were looking for experienced RN’s and Medical Lab Techs with a minimum one year acute care hospital experience and wanted to pull from their local talent pool.

Katon’s Solution:
Katon Direct’s customized Micro marketing strategies were used to connect with and build relationships with qualified candidates in the area while promoting open house attendance.

  • 1,000 Live telephone invitations
  • 998 sent Voice Broadcast messages
  • 3210 Personalized direct mailers
  • 770 Customized email blasts
  • 30 personalized URL (pURL) site hits

Results:
The recruitment marketing campaign was a success.

  • Live phone calls resulted in 19 RSVPs
  • Voice broadcasted messages connected with 164 live connects
  • 22 email connections were made
  • 18 pURL site from responses were made
  • Lake Pointe Medical indicated that the quality of the candidates was high and the time spent looking for exceptional talent was decreased

As a result of the Katon Direct campaign for the Lake Pointe Open House they were able to connect with approximately 50 candidates and have made 10 hires to date with 5 offers pending to qualified candidates.