A Young Female Nurse Wearing Blue Scrubs And Holding Medical Records Is Smiling To Camera. She Is Standing On A Busy Corridor Of A Modern Hospital . More Male And Female Nurses Are Walking Behind Her .

Florida Hospital Tampa hires 40 RNs with Open House event

Situation:

Florida Hospital Tampa is a multi-facility healthcare system that is part of the Adventist Health family. With many openings for experienced nurses in the ED, Surgical, CVOR, Nursing Management, NICU, and Neuro Interventional specialties, Florida Hospital Tampa decided to host an Open House event. Their challenge was to find the most effective way to promote the event to their local talent pool. Florida Hospital Tampa.

Katon Solution:

  • An integrated mix of marketing strategies was used to build awareness and increase attendance
  • Direct contact methods used to reach the target market included: All contact methods directed to a personalized URL (pURL) where candidates could register for the event
  • Live telephone invitations
  • Voice broadcast messages
  • Personalized direct mailers
  • Customized email blasts

Results:

  • Over 700 hits were made to the pURL site
  • Of the 193 pURL form responses, 168 RSVPd YES for attending the event
  • 130 candidates attended the open house
  • 40 RN hires were made as a result of all event promotion strategies