Casa Colina’s new Medical/Surgical Hospital Wing, scheduled to open in 2015, has created an increase demand for healthcare professionals. The new Wing will be on the Pomona campus, adjacent to the existing Casa Colina Hospital for Rehabilitative Medicine. The 31-bed, 38,220 sq. ft. Medical/Surgical Hospital Wing will give Casa Colina Hospital a total of 99 beds. To assure the new wing will be fully staffed, Casa Colina turned to Katon Direct to assist in targeting local experienced talent.
“Personalization is a very important part of our recruiting efforts and open houses have always worked very well for us, which is why we turned to Katon Direct”, states Karen DuPont, Chief Human Resources Officer for Casa Colina Centers for Rehabilitation. Katon Direct’s micro marketing platform identified all the registered nurses within a 45-mile radius of the hospital, with at least one year of experience. Two thousand branded postcard invitations were sent to candidates who met the criteria, directing them to a personalized web page for additional information as well as the ability to RSVP. Katon also supported this campaign with emails as well. The first Open House was a wine and cheese event held on September 18th and the campaign resulted in over 40 pre registrations. The next Open House will be held on October 12th. “If the next Open House is as successful as the first one, our staffing needs will be met,” states DuPont.
“Our business model helps healthcare employers source and hire the very best talent,” said Marc Weissman, Katon Direct Managing Partner. “Personalized messaging is a very powerful tool to reach candidates in today’s crowded recruitment space. Having an opportunity to deliver an employer’s brand directly to the prospective candidate can only be accomplished through personalized micro marketing,” adds Weissman.
“We were very pleased with the open house attendance and look forward to partnering with Katon Direct for the additional open houses,” states DuPont.
About Katon Direct
Katon Direct enables healthcare organizations to source, communicate and hire licensed healthcare professionals faster. With unparalleled capabilities, Katon Direct targets the most qualified healthcare professionals across the country with Healthcare Recruitment Solutions that work. Katon Direct leverages their proprietary recruitment technology, with their 8+ million licensed healthcare database, to engage qualified talent via live phone calls, personalized direct mails, customized voice messages, and customized emails. Traditional Healthcare sourcing methods such as job boards and social media macro-market producing hundreds of unqualified resumes. Katon’s direct marketing techniques reach only the most qualified matches for your opportunities within your specific geographic areas. www.katondirect.com
About Casa Colina Centers for Rehabilitation
Casa Colina was founded in 1936 in Chino, CA to provide rehabilitative care to children with polio. In 1959, it moved to a new facility in Pomona, CA and expanded its services to treat people of all ages and disabilities resulting from neurological and/or orthopedic conditions. In recent years, Casa Colina has renovated its entire 20-acre Pomona campus to include a state-of-the-art 68-bed acute rehabilitation hospital accredited by The Joint Commission that includes outpatient and children’s services; post-acute residential care accredited by the Commission for Accreditation of Rehabilitation Facilities (CARF); adult day health care; specialty physician’s clinics; diagnostic imaging; ambulatory surgery, and more. The new Casa Colina Medical Office Building opened on the Pomona campus in June 2013 and construction of a 31-bed medical/surgical hospital wing is currently underway with a scheduled opening in 2015. It also operates a freestanding outpatient center in Azusa, CA. For more information, visit www.casacolina.org.
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