Building a strong database is critical for contacting licensed healthcare professionals. Most organizations have worked diligently to keep accurate internal databases and rely on State Board data to fill in the gaps. A little known fact is State Board data is seldom updated and does not contain email addresses or phone numbers, nor do they disclose relocation changes.
Although your ATS (Applicant Tracking System) is filled with individuals who have applied to your organization, once again the information may not be updated. Having the ability to market to the target audience and driving them back to your ATS provides your organization with the latest updated information. If your healthcare database is not updated or accurate then you are missing out on vital hiring opportunities.
So, how do you know if your Heath Care Recruiting Database is good enough?
- Do you have a source to provide you with accurate data?
- Do you have the ability to use Coding Accuracy Support Systems to validate addresses?
- Are you matching up your addresses with National Change of Address databases?
- Are you using Geo-coding to target relevant candidates?
- Do you have the ability to collect feedback data from potential applicants?
By addressing all of the above, your healthcare talent community will contain the talent you are seeking. Most likely you do not have the staff, or resources to grow and manage your database, therefore services provided by companies like Katon Direct are beneficial by focusing strictly on healthcare database marketing.
Don’t let your outdated database keep you from building relationships with qualified health care talent in your area!
Contact Katon Direct today. Let us review your ATS database accuracy and take advantage of our 6.2 Million methodically maintained records.