Confident Doctor In Front Of Group Smiling At The Camera, Wearing Surgeon Clothes

Atlanta Health System sources over 1,500 highly qualified clinical professionals

Client Goals

  • Emerge as the leader in the Atlanta market for best places to work
  • Avoid “mud-slinging” tactics that have unfortunately been a prominent strategy among healthcare employers
  • Build employer brand equity and drive candidate flow to the Talent Acquisition Team

Solution

Katon Direct designed an ongoing candidate engagement plan that included employer brand awareness marketing.  Tactics included digital and direct marketing, personalized/client-branded landing pages and retargeting.

Conclusion

Over 1,500 highly experienced clinical professionals have been sourced thus far, and the client has created positive brand awareness among every licensed clinical professional in greater Atlanta.

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