- Emerge as the leader in the Atlanta market for best places to work
- Avoid “mud-slinging” tactics that have unfortunately been a prominent strategy among healthcare employers
- Build employer brand equity and drive candidate flow to the Talent Acquisition Team
Katon Direct designed an ongoing candidate engagement plan that included employer brand awareness marketing. Tactics included digital and direct marketing, personalized/client-branded landing pages and retargeting.
Over 1,500 highly experienced clinical professionals have been sourced thus far, and the client has created positive brand awareness among every licensed clinical professional in greater Atlanta.