Group Of Medical Students And Teacher Sitting On The Stairs.

AccentCare uses direct media strategy to fill RN, PT, and OT positions

Situation:
AccentCare is one of the nation’s leaders in Home Healthcare, with locations across the country. Two of their rapidly-growing locations in California, Foster City and San Ramon, had needs for RNs, PTs, and OTs. AccentCare engaged Katon Direct to identify and connect with healthcare professionals within these markets and drive attendance to upcoming meet and greet events.

Katon Solution:

A direct media strategy targeting candidates in Foster City and San Ramon
Direct contact methods included:

  • Targeted phone calls
  • Personalized direct mailers
  • Customized email blast
  • Personal candidate microsite for event registration

Results:

  • 22 hits and 6 registrations were generated on the candidate micro site
  • 16 candidates were sourced via TeleRecruit
  • 28 open house attendees
  • 3 full time and 2 part time hires were made