About Katon Direct
Healthcare organizations searching for highly-experienced professionals want more than standard marketing solutions. They want access to a broad recruitment database, customized branding and proven strategies that attract high-level talent. At Katon Direct, creating a one-of-a-kind candidate experience is more than our passion – it’s in our DNA.
With an industry-leading database of over 8 million healthcare professionals, and highly targeted direct marketing campaigns, our team of expert strategists have helped hundreds of healthcare employers connect with their ideal candidate pool, grow their talent community and elevate their employer brand.
Unprecedented information. Constant innovation. Personalized connection. These are just three of the reasons we’ve become a leader in healthcare recruitment marketing solutions over the past 13 years. Yet, we view our commitment to you as the real reason for our success.
Our Guiding Principles
Ethical and effective practices have always been the heart and soul of Katon Direct, steered by three defining measurements.
Unparalleled accuracy, innovation and customer service are the standards we live by, helping us to effectively bridge the gap between qualified healthcare candidates and employers.
We maintain our position as a recruitment marketing solutions leader by continually expanding your organization’s reach and connecting you to the most qualified talent.
Our dedication to providing clients with consistent and outstanding customer service is an extension of our company culture, driven by leadership whose standards are second to none.
Richard Kaskel – CEO, Managing Partner
Prior to founding Katon Direct, Richard served as the CEO of TradeSource, the largest construction staffing and recruiting company in the nation, which he grew to over 80 offices and nearly $100M in revenue.
A successful serial entrepreneur, Richard also co-founded Kaskel Development Company, and served as Executive Vice president of Carol Management Corporation. Richard is a graduate of the University of Pennsylvania’s Wharton School of Business.
Marc Weissman – Managing Partner
Since our founding, Marc has been an integral part of Katon Direct. Marc helps oversee the company’s operations and management of the in-house team.
His extensive experience in finance, administration and human resources, along with the successful startup and sale of two small businesses, has given him a responsive approach to developing new client relationships and nurturing those already established.
Anthony Gentile – Managing Partner
A MA graduate of Columbia University in Organizational Psychology with a BS in Psychology from Fordham University, Anthony has been with Katon Direct since 2002. Today, he oversees the company’s marketing and business development functions.
Prior to being at Katon, Anthony worked as a consultant for Consensus Group helping Fortune 500 leadership improve working relationships and offering guidance on how to effectively negotiate rewarding business deals.
Alex VanLaningham – Vice President, Product Development
Alex is tasked with helping define and bring the Katon Direct product suite to life, and he spends a lot of time perfecting lean practices in the development lifecycle. He loves to solve problems, and is most happy when he can dig into a problem and find a solution to make somebody’s life a little bit better.
Alex has worked with and managed development teams from around the globe, including Seattle, Amsterdam, London, Kauai, and Poland. Now part of the Katon Direct team, he is tasked with overseeing the development of “disruptive” healthcare recruitment marketing products.
Linda Rappaport – Director of Healthcare
With over 25 years of healthcare and pharmaceutical experience, and prior expertise as COO of the 5th largest advertising agency in New England at JWG Associates, Linda’s ability to execute bold recruitment-marketing strategies and branding initiatives are central to Katon Direct’s success.
A Wayne State University graduate, Linda has spoken at numerous business associations, including the American College of Healthcare Executives and the American Society for Healthcare Human Resource Administration. Currently, Linda works in product development and business strategy.